It was just two Hanukkahs ago when former Hasbro marketing executive Neal Hoffman was at a favorite retailer holiday shopping with his two boys.
“I want an Elf on a Shelf” proclaimed Neal’s 5 year-old son.
At that moment, a light bulb went off in Neal’s entrepreneurial head. Why couldn’t Jewish children and parents have their own Jewish-themed tradition…and the Mensch on a Bench was born. Mensch on a Bench became last Hanukkah’s surprise mega-hit which sold out in just 10 days, and is this year’s “Basement to Big Time” story.
As a family that celebrates Hanukkah and Christmas, I can relate to Neals story! I suspect our Elf, Smiley, will become fast friends with our Mensch, because he does gravitate towards our menorah and driedals. :) Check him out here.
Mensch on a Bench is a 12’’ doll with an accompanying hardcover story book that tells the story of Hanukkah from the view of Moshe the Mensch. It introduces children to the traditions of Hanukkah and teaches them to be good and honorable people…Mensches. The doll holds the Shamash (leader) candle and needs to be moved each night to watch over the Menorah.
In year 2, Hoffman has added new pages to the Mensch on a Bench book to teach children the Hanukkah prayers and how to play dreidel. There is even a page to write down their favorite memories of each holiday season.
The Mensch on a Bench is fun way to start another family tradition at Hanukkah. Mensch on a Bench is available at retailers such as Target; Bed Bath and Beyond; Michael’s Arts & Crafts Stores, Barnes & Noble, Toys R’ Us and more. Shop now at www.themenschonabench.com. and use coupon code OYVEY at checkout to receive 10% off your order.
Sample provided for review.